Skills Bootcamps in Digital Marketing

Fully funded 10 and 12-week courses in Digital Marketing with 3 possible outcomes:

  • A guaranteed job interview
  • Access to Level 3 Apprenticeship opportunities
  • Or start your own Business

Who is this course for?

  • Anyone who is aged *19 or above
  • Individuals who are unemployed, self-employed, or working part-time and are looking to upskill.
  • Individuals living in one of the eligible regions: *Greater Manchester, London, the North West, South West, or West Midlands.
  • Those who have the right to work in the UK.

*For individuals interested in the GMCA Skills Bootcamps, eligibility includes those turning 19 on or before 31 August 2023. 

*Includes those who are working in Greater Manchester.

How to kickstart your new career?

  • Register your interest today!
  • Schedule a 10-minute call with us and secure your place on to the course.
  • Successfully complete one of our Skills Bootcamps courses.
  • Apply for new job opportunities, available on WAD Pro, secure a Level 3 Apprenticeship or even start your own business.

Read our customer stories

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“It is definitely a change from what I am used to but the course pretty much covered everything that I am currently doing in this role. And I am able to do these day-to-day tasks by myself. I felt the course was flexible enough and I was still able to complete the course even though I had the challenge of looking after a newborn”.

Read Michonne's Story

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“The reason why I managed to do it, is because I found it really interesting and I was committed to it. It’s believing in yourself as well. I'm the best at self-doubt. I still can't believe that I managed to pass it.”

Read Mohammed's Story

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“I had no confidence in myself towards finding a job because I lacked actual practical experience, but then I saw how the Skills Bootcamps in Digital Marketing gave you the experience you needed before going into a job, as well as covering much more on digital marketing”.

Read Nathanael's Story

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Nix Ong

"I would strongly encourage anyone who is thinking about starting this Digital Marketing Course to go ahead and do it. You learn so much on the course and you don’t even need digital marketing experience to apply. To get the most out of the course, I would say that you should actively take part in the discussions that happen in the sessions"

Read Nix's Story

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“The course really helped me to grow my mindset helped me to understand the market situation. It also helped me to move forward with opportunities that I had in front of me."

Read Sandy's Story

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“I’m an intrinsically motivated individual with a drive for challenging myself to learn new skills each day. I have a background of being a fashion design student, and have found myself in the digital marketing field (which I’m really happy about)”.

Read Tashaney's Story

A person with bright pink hair smiling, with a city view in the background.


“Just do it – I did it as I had a skill set I wanted to build upon. You learn a lot whilst on the course and it helped me with a bunch of jobs which I found to be quite fulfilling so if you are thinking about it, just do it.”

Read Will's Story

Here's what we can provide you

1. Up to 48 live online or hybrid course sessions delivered over 10 or 12 weeks.
2. Flexible course times.
3. Job interviews, access to an online apprenticeship or a road map to going freelance.
4. Experienced tutors and industry experts lead each session.
5. Certificates awarded upon successful course completion.
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Course Topics

Market Research

Understand customers needs and problems to then develop solutions.

  •  Market Research Theory
  • Primary Market Research
  • Secondary Market Research
  • Tools and Technology
  • Data driven Market Research
  • 1st party data
  • 3rd party data
  • Qualitative & Quantitative
  • Customer Profiles / Personas
  • Benchmarking
  • Situational Analysis
  • Competitor Analysis Intro
  • Practical Exercises

Social Media

Understand how to plan, test, implement and measure social media campaigns.

  • Introduction to Social
  • Objective Setting
  • History of Social Platforms
  • Mobile & Social Media
  • Social Listening
  • Social Benchmarking
  • Social Platforms Overview
  • Setting Objectives
  • Organic & Paid Social Techniques
  • Audience Targeting
  • Social Amplification
  • Post Timing & Scheduling
  • Content Formats, Topics & Policies
  • Social Profiles
    • Advanced Targeting Options
    • Ad Testing
    • Tagging
    • Tools & Technology
    • Reactive and Proactive
    • Budgets & Management
    • Refine and Improve Performance
    • Reporting
    • Practical Exercises

Organic Search

Understand how to plan, design, and implement an Organic Search strategy:

  • How search engines work
  • The History of Search
  • Terminology
  • Benchmarking performance
  • Key phrase Market Research
  • Searcher Profiles
  • Competitor Analysis
  • Technical SEO
  • Intro to SEO Pillars
  • On-page SEO
  • Inbound Marketing
  • SEO Trends
  • Strategy components
  • Prioritisation
  • Tools & Technology
  • Practical exercises

Paid Search

Understand how to design and implement a paid search strategy.

  • What is Paid Search
  • The Paid Search Landscape
  • Platforms – Google Ads
  • Paid Search Objectives
  • Paid Search Terminology
  • Paid Search Account Structure
  • Key phrase Market Research
  • Match Types
  • Campaign and Ad Group Structure
  • Ad formats
  • Shopping
  • Ad Extensions
  • Paid Search Quality Score
  • Impression Share
  • Landing Pages
  • Bidding Strategy
  • Search Query Reports
  • Re-marketing for Search
  • Automation to reduce time
  • Bid management software – Intro
  • Practical Exercises


Understand how to implement, test and measure results using analytics packages.

  • Analytics tools introduction
  • Tag Managers
  • Analytics Setup
  • Admin
  • Analytics Packages
  • Google Analytics
  • Social Analytics
  • Customer journey
  • Attribution
  • Goals & E-commerce
  • Campaign Tracking
  • Funnels
  • Measurement
  • Reporting
  • Actionable insights
  • Practical walkthrough
  • Practical exercises

Conversion Rate Optimisation

Understand how to plan test and improve conversion rates on a website.

  • What is conversion optimisation
  • Benchmarking conversion rates
  • Analytics tools and reports
  • Calculating the opportunity of conversion
  • User data and audience insights
  • Analyse digital campaigns and visitor engagement
  • User research and personas
  • Identify what customers will respond to
  • Experiment design
  • Testing tools
  • Test Plan, Schedule and Timescales
  • Testing A/B
  • User Testing
  • Analysing results
  • Practical Exercises and Case Studies

Competitor Analysis

Understand how to conduct competitor Analysis:

  • Understand the battlefield
  • Identify where the competitors are
  • Understand how competitors are approaching the business
  • Can help to identify strategic areas to position yourself for a win
  • Keep tabs on the competition so you never have to worry about them blindsiding you

– SWOT– Positioning– Value Proposition– 5 Forces

Content Marketing

Understand how to plan and develop a content marketing strategy.

  • What is content marketing?
  • What is content marketing strategy
  • Overview of content types & formats
  • Overview of content channels
  • Content Audit
  • Site structure & hierarchy
  • Customer journey
  • Content outreach
  • Content hooks
  • Housekeeping
  • Objectives, Initiatives and KPIs
  • Business strengths, weaknesses, USPs
  • Industry Landscape and Competitors
  • Target audience segmentation and content analysis
  • Content asset planning
  • Content promotion planning
  • Tracking, reporting & analysis
  • Reviewing existing content
  • Management buy-in
  • Resourcing & structure
  • Data & infrastructure
  • Practical exercises
  • Content Strategy – Rich Media
  • Video
  • Podcast
  • Innovations
  • Practical Exercises

Email Marketing

Email Marketing:

  • Tools
  • Automation
  • Personalisation
  • Segmentation
  • Measurement

Display Advertising

Display Advertising:

  • Formats
  • Paid
  • Re-targeting, Prospecting
  • Programmatic


To take all the learnings from the course and develop into an overall digital marketing strategy.

  • Objectives
  • Marketing fundamentals
  • Marketing Initiatives
  • KPIs
  • Forecasting
  • Customer-Centric
  • Data-Driven
  • Iterative – Test, Learn & Refine
  • Omnichannel
  • Customer Journey
  • Measurement
  • Success

Location Breakdown

1. Greater Manchester

  • Bolton
  • Bury
  • Manchester
  • Oldham
  • Rochdale
  • Salford
  • Stockport
  • Tameside
  • Trafford
  • Wigan

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2. London

  • Barking and Dagenham
  • Barnet
  • Bexley
  • Brent
  • Bromley
  • Camden
  • City of London
  • City of Westminster
  • Croydon
  • Ealing
  • Enfield
  • Greenwich
  • Hackney
  • Hammersmith and Fulham
  • Haringey
  • Harrow
  • Havering
  • Hillingdon
  • Hounslow
  • Islington
  • Kensignton and Chelsea
  • Kingston
  • Lambeth
  • Lewisham
  • Merton
  • Newham
  • Redbridge
  • Richmond
  • Southwark
  • Sutton
  • Tower Hamlets
  • Waltham Forest
  • Wandsworth

3. North West

  • Barrow in Furness
  • Blackburn with Darwen
  • Blackpool
  • Bolton
  • Burnley
  • Carlisle
  • Cheshire
  • Chester
  • Cumbria
  • Greater Manchester
  • Halton
  • Lancashire
  • Lancaster
  • Liverpool
  • Manchester
  • Merseyside
  • Preston
  • Runcorn
  • Warrington

4. South West

  • Bath
  • Bournemouth
  • Bristol
  • Cheltenham
  • Cornwall
  • Devon
  • Dorset
  • Exeter
  • Gloucestershire
  • Isles of Scilly
  • Plymouth
  • Poole
  • Somerset
  • Swindon
  • Wiltshire

5. West Midlands

  • Birmingham
  • Coventry
  • Dudley
  • Hereford
  • Rugby
  • Sandwell
  • Shrewsbury
  • Solihull
  • Stafford
  • Stoke
  • Telford
  • Warwickshire
  • Walsall
  • Wolverhampton
  • Worcester
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Download our Skills Bootcamps Flyers

To find out more about our Skills Bootcamps, why not download one of our flyers?

If you are interested in our 10-week Skills Bootcamps in Digital Marketing funded by Greater Manchester Combined Authority (GMCA), download our flyer below.

Download flyer

If you are interested in our 12-week Skills Bootcamps in Digital Marketing funded by the Department for Education (DfE), download our flyer below.

Download flyer

View Course Dates & Times

1. Greater Manchester

Greater Manchester- Skills Bootcamps in Digital Marketing course dates:

11 September 2023

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2. London

London - Skills Bootcamps in Digital Marketing course dates:

New dates coming soon

3. North West

North West - Skills Bootcamps in Digital Marketing course dates:

New dates coming soon

4. South West

South West - Skills Bootcamps in Digital Marketing course dates:

New dates coming soon

5. West Midlands

West Midlands - Skills Bootcamps in Digital Marketing course dates:

New dates coming soon


1. Is the course manageable if I have a learning difficulty or disability?

We are committed to providing inclusive education for all our learners, including those with learning difficulties or disabilities.

We encourage learners to let us know about any learning difficulties or disabilities so that we can provide the appropriate support and guidance to help them succeed once they have completed the course.  

Our facilities and support services are designed to ensure that every learner has the opportunity to achieve their full potential.

2. Do I have to pay for the course, and if so, how much?

Our Skills Bootcamps in Digital Marketing are fully funded by Greater Manchester Combined Authority (GMCA) or the Department for Education (DfE); so presuming you are eligible you do not have to pay a penny.

Courses are a part of the larger Government ‘Skills for Life’ initiative, so the intention is to help and support you get back into or begin work without any costs attached.

3. I am already employed; can I still apply?

If you are already in employment and looking to enhance your prospects, we would still welcome your application with the backing of your current employer. 

Businesses looking to upskill their workforce (defined as someone directly employed by the employer, not a sub-contractor, or freelance) onto a bootcamp, will be expected to pay 30% of training costs.

This reduces to 10% if the employer is a small or medium enterprise (SME) with 250 or less employees. There is no cost to individuals who are not accessing the training through their employer.

4. What will I learn?

Taught by our industry expert trainers, you will develop your knowledge in different areas of the relevant Skills Bootcamps you have applied for; equipping you with the most up-to-date expert industry knowledge to boost your CV and become a confident employee in that field.

We will regularly be reviewing and updating our content to ensure the skills provided match the desirable requirements employers are looking for in our chosen dynamic market.

So, how will I be taught?

Our Skills Bootcamps courses will be delivered either in hybrid or remotely, dependent on the course you have applied for. 

You will be expected to engage with the materials and assignments provided during your chosen course so we ask that you have your camera on for each and every session.

Course benefit:

By enrolling onto one of our Skills Bootcamps, you are provided with the opportunity to complete additional accredited training such as Google fundamentals, Meta Blueprint (formally Facebook) and HubSpot (if you opt for our Digital Marketing course).

These will serve to further differentiate you from others seeking employment and will strengthen your industry knowledge, enhance the prospect of securing interviews, and help you progress to the next stage of your career.

You will also be awarded a certificate as proof of your hard work and dedication, enabling you to boost your CV and show your achievements to potential employers.

5. Will I get a job once I have completed the course?

After completing our Skills Bootcamp successfully, you will be approached by our progression team, who will support you in securing interviews and a potential job role within the applicable Skills Bootcamp industry. You may find you do not secure a job straight after the course but with our expert team, we will make sure to work with you to help you land those interviews and support you with updating your CV to showcase the new and upskilled you!

Self-employed graduates:

If you are self-employed, we will work with you to ensure you can sufficiently evidence the benefit our Bootcamp has had on your career prospects.

Once you have successfully completed the course...

...You will be awarded a certificate as proof of your hard work and dedication to develop and enhance your skills – boosting your CV and LinkedIn profiles to potential employers.

We will also reach out to you at times to check in on your progression to make sure you are getting the best out of our chosen Skills Bootcamps.

6. Do I need to provide Identification Documentation to enroll on the course?

Yes. To meet the Skills Bootcamps eligibility requirements, we need to ensure our onboarded learners have Right to work status.

We ask applicants to provide their residency status and upload a form(s) of documentation for the purpose of ensuring that candidates are eligible and do not have to spend a penny to attend the course.

For Identification Documentation help, please view our Identification Documentation Guidance page.

Sign up today to a Digital Marketing course