Free financial capability and debt advice support

Take control of your financial future through our free Pound Advice Service.

Whether you are an L&Q resident or leaseholder, this service is here to help with your money worries, debt problems and benefit claims.

b2b-financial-skills

About Pound Advice

Pound Advice is a free money support service, funded by L&Q, providing financial advice and well-being when you are going through a time of hardship due to money problems.

It is available to L&Q residents and anyone who might be staying in an L&Q property. This free service provides a helping hand to enable you to learn how to deal with your current money worries, whilst giving you the confidence to take back control of your financial situation.

 

 

Our partnership with L&Q

We Are Group has proudly partnered with L&Q since the service launched in 2019. Over this time, we have supported more than 20,000 residents facing financial challenges, generating over £63 million in financial gains, equating to an average of £3,300 per person.

Throughout our partnership, we have navigated significant changes in the financial landscape, including the impact of COVID-19, the cost-of-living crisis, and the ongoing uncertainties many individuals continue to face. Despite these challenges, we have remained committed to delivering timely and meaningful support.

We take pride in being able to assist individuals within 30 minutes of their initial contact, helping them to stabilise their financial situation and, ultimately, improve their quality of life.

 

In 2025, Pound Advice has made an incredible impact:

blue and purple outline icon of a person

3,875 people supported through the service

blue and purple icon of a pound sign

£3,317 average gains per person through reduced debts, reduced outgoings, and increased income

The service we provide


Benefits

  • Checking entitlement to benefits and help with applications

  • Help with mandatory reconsiderations and challenging benefit decisions

  • Help applying for backdated payments (if entitled to these)

  • Help with Work Capability Assessments

Managing Debt

  • Advice and support towards avoiding eviction or court action

  • Help negotiating with creditors and advising on suitable strategies to deal with debts, such as working out affordable repayment plans

  • Advice regarding insolvency options and Debt Relief Orders

Discounts and Grants

  • Help applying for discounts on priority bills (gas, electric, water, council tax)

  • Help applying for grants for household items or school uniforms - criteria apply

Budgeting

  • Maximising income, hints and tips to make your money go further

  • Saving money, reducing costs and unnecessary expenditure

Read how Pound Advice has supported L&Q residents

Photo of Barry who is a Pound Advice service user

Barry

“It’s like I was carrying the flat on my back, but now I’m living in the flat if you can understand. I had all the bills pulling me down. But now I feel more comfortable and if it wasn’t for them, I don’t know where I’d be.”

Watch Barry's video

Blue and purple outline of someone with a heart

Nadia

"The Pound Advice programme exceeded my expectations, and provided me with the tools, advice, and support during one of the most challenging times of my life."

Read Nadia's story

A blue and purple outline of someone with a heart

Robert

"I gained an additional £20,387.12 per year, bringing financial stability and peace of mind."

Read Robert's story

A photo of Amanda who is an L&Q resident

Amanda

"Don't feel ashamed or belittled by situations like this. If it wasn't for my housing association and this partnership, I wouldn't have known."

Watch Amanda's story

Purple and blue outline of a person with a heart

Keziban

 Keziban, her carer, and her family were grateful for the Pound Advice service, as without the support they would not have been able to complete the Housing Benefit revision within the time limits.

Read Keziban's story

Blue and purple outline of someone with a heart

Jane

"I was not only able to navigate my financial troubles, but I also received support with my mental health."

Read Jane's story

Blue and purple line of someone with a heart

Maria

"Pound Advice has significantly helped me find financial stability for me and my child. The service was extremely helpful and I'd recommend it to other L&Q residents facing similar financial challenges."

Read Maria's story

Contact us

If you have any other queries, please get in touch by completing our form with your query, and we will respond as soon as possible.

Pound Advice Logos - Banner V3