The Social Return On Investment (SROI) Blog

Skills Bootcamp in Digital Marketing – Creating new opportunities

Written by We Are Group | Mar 9, 2022 12:01:54 PM

The rise of the digital world is transforming how people research, interact with and make decisions about products and businesses.

Funded by the Department for Education, Our Skills Bootcamp in Digital Marketing is a challenging and all-immersive program that takes a multidisciplinary approach to attain skills in digital marketing. At the end of this free 12-week programme, learners receive a guaranteed interview and a potential job offer, enabling them to put their new skills to the test in the real world!

The course continues to be one of our success stories! Hear from Nix Ong, who is now a Digital Marketing Apprentice at Dawson Walker Communications in partnership with Baltic Apprenticeships, after successfully completing our Digital Marketing course!

When I first came across We Are Digital, I was browsing the government website looking for marketing opportunities. I wasn’t even considering the idea of going into study again, however after researching into the digital marketing programme further I thought it would be a great opportunity to gain some digital marketing experience.

As it was a government-funded course and it only lasted for three months, it was well suited for me to pursue and build upon my existing skills.

Fast forward to my time on the course, we covered many subject areas relevant to the skills I wanted to build on. From digital marketing strategies, SEO, paid ads, email marketing, social media marketing, market research, and many more; there was so much information given to us that could be easily applied to any potential digital marketing role.

 I was also supported by my trainer Alison, who was a very engaging and knowledgeable teacher. She was a fantastic mentor who went above and beyond to help me, especially in our one-to-one sessions from helping me with my CV to interview preparation. I will always be grateful to Alison who gave me the confidence to pursue and apply for roles that I didn’t think would be in my grasp.

 Aside from that, towards the end of the course, We Are Digital provided employability support with access to job opportunities. The Progression Liaison Manager Sal would regularly email everyone with opportunities that you could apply for.

This brings us to the present day where I am excited and thrilled to be starting a new role as a Digital Marketing Apprentice with Dawson Walker Communications.

Lastly, I would like to thank the team at We Are Digital who have been incredibly supportive and helped expand my digital marketing experiences.

 I would strongly encourage anyone who is thinking about starting this Digital Marketing Course to go ahead and do it. You learn so much on the course and you don’t even need digital marketing experience to apply. To get the most out of the course, I would say that you should actively take part in the discussions that happen in the sessions.

Our courses are a fast-track journey to help people with three possible outcomes: A guaranteed job interview, access to Level 3 Apprenticeship opportunities or starting your own business. Digital Marketing skills are becoming increasingly essential across many jobs and sectors in the modern workforce–82% of all job openings online request digital skills. You can start your journey today; get in touch with us at digitalskills@we-are-digital.co.uk.